Chapter 1
Discovering Helpful Tech Tools
IN THIS CHAPTER
Keeping current with social media
Distributing content efficiently
Giving long URLs a haircut
Selecting shopping tools that work on social media
Monitoring the buzz
In Book 1, you discover that the key to social media success is planning. This minibook reviews useful tools and resources to make your plan easier to execute. Before you start, you may also want to check out Book 9, which focuses on measurement tools for traffic, costs, and campaign performance.
As you select tools and schedule tasks from suggestions in this chapter, remember to enter them on your Social Media Marketing Plan (Book 1, Chapter 3) and Social Media Activity Calendar (Book 1, Chapter 4). You can also download blank copies of these forms by clicking the Downloads tab at www.dummies.com/go/socialmediamarketingaio4e.
Try to select at least one tool from each category:
- Resource, news, and blog sites that cover online marketing and social media
- Content-distribution ...
Get Social Media Marketing All-in-One For Dummies, 4th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
