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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 1

Discovering Helpful Tech Tools

IN THIS CHAPTER

check Keeping current with social media

check Distributing content efficiently

check Giving long URLs a haircut

check Selecting shopping tools that work on social media

check Monitoring the buzz

In Book 1, you discover that the key to social media success is planning. This minibook reviews useful tools and resources to make your plan easier to execute. Before you start, you may also want to check out Book 9, which focuses on measurement tools for traffic, costs, and campaign performance.

As you select tools and schedule tasks from suggestions in this chapter, remember to enter them on your Social Media Marketing Plan (Book 1, Chapter 3) and Social Media Activity Calendar (Book 1, Chapter 4). You can also download blank copies of these forms by clicking the Downloads tab at www.dummies.com/go/socialmediamarketingaio4e.

Try to select at least one tool from each category:

  • Resource, news, and blog sites that cover online marketing and social media
  • Content-distribution ...

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