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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 4

Using Social Bookmarks, News, and Share Buttons

IN THIS CHAPTER

check Differentiating between social bookmarks and social news

check Submitting to social-bookmarking sites

check Submitting to social news sites

check Using social share buttons

Social bookmarks and social news services are essentially peer-to-peer referral networks. Each one is an expansion of the former tell-a-friend call to action. Rather than email a link to a site or some content to one or two people, users can notify many people at a time. Advocates of these recommendation services often argue that they filter the avalanche of websites that appear in standard search engines. Because social bookmarks and social news services rely on popular input from real people, rather than from algorithms, some Internet users place a greater value on these search results.

Hundreds of these services exist, which you can see on www.qdtricks.net/free-high-pr-social-bookmarking-sites-list. In this chapter, we discuss the benefits of using these services, including higher search engine ranking, more traffic, and free visibility for minimal effort. ...

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