IN THIS CHAPTER
Creating content with staying power
Putting your content plan into play
Think about content marketing like the old tree-falling-in-the-forest joke. If you put your content online and no one sees it, does it really matter that you took the time to create it? Why invest all that time into writing or creating an awesome video, just to let it languish?
Taking the time to put an editorial calendar into place, as well as a plan for sharing your content, can help to get as many eyes on that content as possible.
In this chapter, we talk about how to get your content seen. Some of the methods we discuss may not be visible to the public (that is, they happen in the background) and may not seem important, but they really do make a difference.
You might wonder what an editorial calendar has to do with getting ...