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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Book 9

Measuring Results and Building on Success

Contents at a Glance

  1. Chapter 1: Delving into Data
    1. Planning a Measurement Strategy
    2. Selecting Analytics Packages
    3. Getting Started with Google Analytics
    4. Integrating Google’s Social Media Analytics
  2. Chapter 2: Analyzing Content-Sharing Metrics
    1. Measuring the Effectiveness of Content Sharing with Standard Analytics
    2. Evaluating Blog-Specific Metrics
    3. Visualizing Video Success
    4. Understanding Podcast Metrics
    5. Measuring Your Results from Pinterest
    6. Comparing Hard and Soft Costs versus Income
  3. Chapter 3: Analyzing Twitter Metrics
    1. Tracking Website Referrals with Google Analytics
    2. Tracking Shortened Links
    3. Using Twitter Analytics
    4. Using TweetDeck
    5. Using Third-Party Twitter Analytics Applications
    6. Tracking Account Activity with the Notifications Tab
    7. Using the Hashtag as a Measurement Mechanism
    8. Calculating the Twitter Follower-to-Following Ratio
  4. Chapter 4: Analyzing Facebook Metrics
    1. Monitoring Facebook Interaction with Insights
    2. Using Page Insights
    3. Exploring the Insights Overview and Detail Pages
  5. Chapter 5: Measuring Other Social Media Networks
    1. Plugging into Social Media
    2. Measuring LinkedIn Success
    3. Monitoring Social Mobile Impact
  6. Chapter 6: Comparing Metrics from Different Marketing Techniques
    1. Establishing Key Performance Indicators
    2. Comparing Metrics across Social Media
    3. Integrating Social Media with Web Metrics
    4. Using Advertising Metrics to Compare Social Media with Other Types of Marketing
    5. Juxtaposing Social Media Metrics with Other Online Marketing
    6. Contrasting ...

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