IN THIS CHAPTER
Checking inbound website referrers and followers
Using Twitter’s own analytics programs
Following your Twitter metrics with third-party options
Keeping tabs on your Twitter presence
Getting the right follower-to-following numbers
After your Twitter marketing campaign has been rolling for a while, you need to check out both your performance metrics and the return on your time investment. You can do this in many ways:
We discuss all these methods in this chapter.
If you already utilize Google Analytics (as discussed in Chapter 1 of this minibook), you can easily track the number of referrals from Twitter to your website or blog. This information ...