May 2017
Beginner
744 pages
17h 28m
English
Content preview from Social Media Marketing All-in-One For Dummies, 4th Edition
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Chapter 3
Analyzing Twitter Metrics
IN THIS CHAPTER
Checking inbound website referrers and followers
Using Twitter’s own analytics programs
Following your Twitter metrics with third-party options
Keeping tabs on your Twitter presence
Getting the right follower-to-following numbers
After your Twitter marketing campaign has been rolling for a while, you need to check out both your performance metrics and the return on your time investment. You can do this in many ways:
- By using an analytics program such as Google Analytics
- By using Twitter Analytics (
https://analytics.twitter.com/about) - By using a Twitter analytics tool such as Hootsuite or TweetDeck
- By looking at the information on your Twitter page
We discuss all these methods in this chapter.
Tracking Website Referrals with Google Analytics
If you already utilize Google Analytics (as discussed in Chapter 1 of this minibook), you can easily track the number of referrals from Twitter to your website or blog. This information ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.