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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 3

Analyzing Twitter Metrics

IN THIS CHAPTER

check Checking inbound website referrers and followers

check Using Twitter’s own analytics programs

check Following your Twitter metrics with third-party options

check Keeping tabs on your Twitter presence

check Getting the right follower-to-following numbers

After your Twitter marketing campaign has been rolling for a while, you need to check out both your performance metrics and the return on your time investment. You can do this in many ways:

  • By using an analytics program such as Google Analytics
  • By using Twitter Analytics (https://analytics.twitter.com/about)
  • By using a Twitter analytics tool such as Hootsuite or TweetDeck
  • By looking at the information on your Twitter page

We discuss all these methods in this chapter.

Tracking Website Referrals with Google Analytics

If you already utilize Google Analytics (as discussed in Chapter 1 of this minibook), you can easily track the number of referrals from Twitter to your website or blog. This information ...

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