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Social Media Marketing All-in-One For Dummies, 4th Edition by Deborah Ng, Jan Zimmerman

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Chapter 4

Analyzing Facebook Metrics

IN THIS CHAPTER

check Keeping tabs on users with Facebook Insights

check Using Facebook Insights to improve content

check Downloading Insights data

check Understanding the Insights Overview dashboard

check Diving into Insights detail pages

You’ve created a spiffy Facebook page, added a couple of bells and whistles, posted regularly to your timeline, responded to comments, and recruited likes. One of your goals was probably to drive more traffic to your website. But how do you calculate the fruits of your efforts?

In this chapter, we show you some ways to measure the effectiveness of your Facebook presence using Facebook’s own analytics package, called Insights. For more information on Facebook for marketing, see Book 5.

Monitoring Facebook Interaction with Insights

Facebook offers the following forms of analytics, which it calls Insights:

  • Page insights: Shows performance of your Facebook page, including engagement, reach, and demographics
  • App insights: Displays performance ...

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