IN THIS CHAPTER
Keeping tabs on users with Facebook Insights
Using Facebook Insights to improve content
Downloading Insights data
Understanding the Insights Overview dashboard
Diving into Insights detail pages
You’ve created a spiffy Facebook page, added a couple of bells and whistles, posted regularly to your timeline, responded to comments, and recruited likes. One of your goals was probably to drive more traffic to your website. But how do you calculate the fruits of your efforts?
In this chapter, we show you some ways to measure the effectiveness of your Facebook presence using Facebook’s own analytics package, called Insights. For more information on Facebook for marketing, see Book 5.
Facebook offers the following forms of analytics, which it calls Insights: