IN THIS CHAPTER
Delving into video
Getting creative with a live stream
Social media has presented marketers with new ways to communicate with customers and potential customers. They’re able to move beyond the written word or a simple photograph, to audio, two-way communication, and video. In the past, live streaming was a technical, expensive consideration, but it no longer has to be. Thanks to tools such as Facebook Live, the capability to bring a brand to life is easier than ever. You don’t need fancy equipment or a crew to follow you around. Live streaming is now as simple as using a smartphone and a Facebook app.
Facebook Live doesn’t present a one-sided video experience, either. People who watch Facebook Live streams in real time are able to communicate in the form of comments or reactions, such as a thumbs ups, smiley faces, and hearts. The best part is that the person who is doing the live stream can see these interaction and respond.
If some viewers miss the live part of the live stream, they still have the ability to watch again later. They can’t participate as the event is taking place, but that doesn’t mean they’re ...