May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 1
Identify Problems and Opportunities
Your company, organization, or client likely has problems with web content. Those problems have probably impacted your productivity, profit margins, growth, or other metrics that reflect success. That’s why you bought this book. Or maybe someone gave you this book because you’ve been entrusted to find and fix content problems.
That’s the bad news. The good news is that all of us who work on the web have the same or similar problems. And those problems are opportunities to do something worthwhile, like make the Internet a better place.
In this chapter, I give you some ideas and tools for determining what’s wrong with your content, what role your workflow might play in what’s going wrong, and how to ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.