May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 9
Evaluate Your Processes
If I were to guess, I’d estimate that at least 80 percent of the time when prospective clients ask for help with content, it’s the people and process stuff that’s keeping them from doing content well.
In this chapter, I’ll outline four key characteristics of optimized processes—often referred to as content operations—and how you might identify the areas of opportunity or improvement for your organization:
Right people, right skills, right work
Role clarity and decision-making authority
Standards, guidance, and enablement
Built-in collaboration and iteration
Content Strategy Tool 9.1: Process Assessment Guide will help you document and synthesize what you’ve learned.