Chapter 9
Evaluate Your Processes
If I were to guess, I’d estimate that at least 80 percent of the time when prospective clients ask for help with content, it’s the people and process stuff that’s keeping them from doing content well.
In this chapter, I’ll outline four key characteristics of optimized processes—often referred to as content operations—and how you might identify the areas of opportunity or improvement for your organization:
Right people, right skills, right work
Role clarity and decision-making authority
Standards, guidance, and enablement
Built-in collaboration and iteration
Content Strategy Tool 9.1: Process Assessment Guide will help you document and synthesize what you’ve learned.
Right People, Right Skills, Right Work ...
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