The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Part II

Set Up for Success

For car insurance companies, the No. 1 indicator of a safe driver is how often they slam on the brakes. That’s what those little thingies that Progressive puts in your car measure. For content strategy projects—well, most projects—I’ve learned that one of the primary indicators of success is getting the right stakeholders involved and engaging them in meaningful ways.

Ensuring that the right disciplines and departments are ready to jump in and collaborate from the beginning is equally important. The less throwing “finished” work over the wall to the next group to pick up, the better. And you know what’s cool? Doing stakeholder engagement and cross-discipline collaboration well sets you up for future change.

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