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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

by Meghan Casey
May 2023
Intermediate to advanced
337 pages
7h 19m
English
New Riders
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

About the Author

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Meghan Casey owns Do Better Content Consulting. She helps a wide variety of clients—from startups, nonprofits, colleges and universities, Fortune 50 companies, and everything in between—solve the messy content problems most organizations encounter every day.

Meghan has also helped several agencies and clients build their capacity to do content strategy. Perhaps her proudest moments are when content strategy practitioners tell Meghan that the first edition of this book helped them launch their content strategy career, tackle a difficult content project, or get a promotion.

A regular trainer and speaker on content strategy topics, ...

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Publisher Resources

ISBN: 9780138059262