The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Chapter 15

Specify Content Structure and Requirements

You just defined how you want to guide people through your website content based on what information they need and tasks they want to complete. Now, you’re going to take it all apart.

My analogy for thinking about structuring your content is kind of silly, but it seems to work. A few years ago, there was a restaurant trend for menus to include deconstructed dishes, like deconstructed lasagna. To make deconstructed lasagna, you must know what goes into regular lasagna, right?

When you defined the content experience, you made “lasagna.” Now you are going to deconstruct the lasagna into its smaller components, and those components will be available to use in other dishes. After that, you’ll ...