The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Acknowledgments

I still can’t believe I’m writing acknowledgments for a book that I wrote. But here we are . . .

Let’s start with my Brain Traffic family: Kristina Halvorson (who always tells me I’m awesome and trusts me to do awesome work with Brain Traffic clients), Sean Tubridy (who designed the front of the book jacket and took my headshot and makes me laugh a lot), Tenessa Gemelke (who every year with Kristina brings together the smartest content strategy people on the planet), and Amy Pletch (who gives the best hugs and is always so happy to see me, or so she says).

Before we move on, so many people who have had an impact on my life and career fall into multiple categories and, well, writing acknowledgments is hard. Especially for someone ...