Chapter 7
Learn About Your Audience and Users
So, this is cool . . . in the first edition of this book, I opened this chapter with:
A user-experience (UX) designer friend posted on Facebook as I was writing the intro to this chapter. She was elated because every single one of her current projects included a budget for user research. I was so jealous.
That has changed! I get to do some work to understand the users of what I’m working on these days. Maybe my clients read the book? More likely, user-centered approaches to content and design have become the standard (philosophically, anyway).
That said, it is often difficult to convince businesses and organizations to spend money on audience and user research. Sometimes, they have already made ...
Get The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
