May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 7
Learn About Your Audience and Users
So, this is cool . . . in the first edition of this book, I opened this chapter with:
A user-experience (UX) designer friend posted on Facebook as I was writing the intro to this chapter. She was elated because every single one of her current projects included a budget for user research. I was so jealous.
That has changed! I get to do some work to understand the users of what I’m working on these days. Maybe my clients read the book? More likely, user-centered approaches to content and design have become the standard (philosophically, anyway).
That said, it is often difficult to convince businesses and organizations to spend money on audience and user research. Sometimes, they have already made ...