The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Chapter 4

Assemble Your Cross-Discipline Team

Doing content well is a team effort, with expertise needed in a lot of different areas. You might have a big team of people with very specialized skills and expertise in particular disciplines. Or you might have a smaller team of people who have skills and expertise in multiple areas. Your team could be made up of all “internal” folks, or you might bring in outside experts (like me!) to round out your team.

How your team is composed is less important than making sure you have the skills and experience necessary to set and execute your strategy. In this chapter, we’ll walk you through the areas of expertise you might need on your content project and how to kick off your project by aligning on who ...