May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 6
Understand Your Business Environment
I’m wrapping up a project with a client that has a very complex product architecture, especially compared with their competitors. Things that are features of competitors’ products are products unto themselves with separate subscriptions. It’s really confusing. And my colleague and I have asked a lot of questions to make sense of it all.
Some of the stakeholders don’t understand why the folks working on the content would care . . . we have to figure out how to organize and write about the products, right? Turns out, it matters quite a lot. Oftentimes, those of us who create content or build the experiences in which content is the central focus don’t get the opportunity to ask such questions. And ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.