May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 10
Align on a Strategic Foundation
I hope you’re feeling good about all the work you’ve done so far. More important, I hope you feel confident that it will help you develop a solid content strategy and make meaningful recommendations.
What comes next? Now is the time to check in with your stakeholders, especially the ones who have decision-making power or a lot of influence. (Don’t forget the derailers.)
Running a Strategic Alignment Workshop
I used to prepare a strategic alignment summary and present it to stakeholders at this phase of a project. And I still do sometimes. But whenever possible, I bring stakeholders back together for a workshop to align on the following:
The business goals the project should help the organization achieve ...