May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 5
Prepare for Change
Let’s face it. Change can be unsettling for so many reasons. And content can be emotional and political in the healthiest of companies and organizations.
That’s why it’s so important to consider how to communicate and facilitate change early on in your project. Although you may not know exactly what change you’ll need to manage, change is guaranteed. And the effectiveness of all your and your team’s hard work hinges on successfully moving through change.
In this short yet significant chapter, we’ll talk about some of the reasons why change is so difficult and an approach I’ve developed to plan for communicating about content transformation.
What Makes Change So Hard?
Long ago, an organization I worked for (let’s ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.