The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Chapter 5

Prepare for Change

Let’s face it. Change can be unsettling for so many reasons. And content can be emotional and political in the healthiest of companies and organizations.

That’s why it’s so important to consider how to communicate and facilitate change early on in your project. Although you may not know exactly what change you’ll need to manage, change is guaranteed. And the effectiveness of all your and your team’s hard work hinges on successfully moving through change.

In this short yet significant chapter, we’ll talk about some of the reasons why change is so difficult and an approach I’ve developed to plan for communicating about content transformation.

What Makes Change So Hard?

Long ago, an organization I worked for (let’s ...