May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Introduction
Hi. I’m glad you picked up this book. I wrote the first edition because I had often wished for a playbook to help me solve my clients’ content problems. There is a ton of great stuff out there, but I wanted it all in one place.
I should probably level set how I think about content strategy. This tried-and-true definition is still a go-to when I’m talking with people who already kinda get it.
“Content strategy plans for the creation, publication, and governance of useful, usable content.”
—Kristina HalvorsonPresident of Brain Traffic and author of Content Strategy for the Web
When I’m talking with people outside the various digital disciplines (like my clients’ stakeholders or my brother Bill), I’ll often say something like:
Content ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.