The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Introduction

Hi. I’m glad you picked up this book. I wrote the first edition because I had often wished for a playbook to help me solve my clients’ content problems. There is a ton of great stuff out there, but I wanted it all in one place.

I should probably level set how I think about content strategy. This tried-and-true definition is still a go-to when I’m talking with people who already kinda get it.

“Content strategy plans for the creation, publication, and governance of useful, usable content.”

—Kristina HalvorsonPresident of Brain Traffic and author of Content Strategy for the Web

When I’m talking with people outside the various digital disciplines (like my clients’ stakeholders or my brother Bill), I’ll often say something like:

Content ...