The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

CHAPTER 16

Define How You’ll Govern Your Content

Here’s an important fact about content and content strategy: You can’t just set it and forget it. And you certainly can’t let anyone in the organization publish anything they want whenever they want. Yet that’s exactly what happens with lots of websites or other digital properties.

Organizations don’t do it on purpose (usually). They don’t have time, or they haven’t put anyone in charge of creating and enforcing a strategic approach to content. Why? Probably because they didn’t think about it before they launched or redesigned their site. This chapter covers how to avoid this pitfall and make sure your content starts on-strategy and stays on-strategy until you archive it.

Content strategy and ...