The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Chapter 17

Build Out Your Content Playbook

We’re nearing the end. And I’m not going to lie, I’m a little sad about it. Let’s take a moment to celebrate all the amazing work you’ve done so far:

1. Made the case for content strategy

2. Set up your team and your organization for success

3. Synthesized a ton of information and data about your organization, your audiences, your content, and your content processes

4. Aligned stakeholders on a content compass that will guide all your content work

5. Designed a user-focused content experience

6. Determined an approach to make sure your content stays on-strategy

We’ll expand on that last bullet in this chapter. Although this chapter isn’t as lengthy as many of the others, my hope is that it gives you a head start on ...