Chapter 17
Build Out Your Content Playbook
We’re nearing the end. And I’m not going to lie, I’m a little sad about it. Let’s take a moment to celebrate all the amazing work you’ve done so far:
Made the case for content strategy
Set up your team and your organization for success
Synthesized a ton of information and data about your organization, your audiences, your content, and your content processes
Aligned stakeholders on a content compass that will guide all your content work
Designed a user-focused content experience
Determined an approach to make sure your content stays on-strategy
We’ll expand on that last bullet in this chapter. Although this chapter isn’t as lengthy as many of the others, my hope is that it gives you a head start on ...
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