May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 3
Get Stakeholders on Board
Stakeholder involvement and alignment will make or break your project. This is true for pretty much any project an organization takes on. But it’s especially true for content projects.
Why is stakeholder buy-in such a big deal for content? Because in some way almost everyone touches or shapes the content an organization creates and distributes—from setting the brand strategy, to writing technical product information and support content, to reviewing content for legal or regulatory compliance issues, to designing the documents and sites it lives in.
Content is very personal for many of your stakeholders, especially if they had a hand in creating what’s out there. Changing what content to produce and how to ...