May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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In Praise of The Content Strategy Toolkit
“A good content strategist knows how to solve content problems. An excellent content strategist knows how to identify the right problems to solve. What makes Meghan Casey an absolute superhero is that she’s seen just about every content problem there is, and she’s here to help you navigate yours, one manageable step at a time.
The Content Strategy Toolkit is just that. It delivers practical, easy-to-use methods for breaking down complexities at every stage of your content strategy journey. And reading it is like having a conversation with Meghan—her writing is so personable, and her advice seems tailor-made just for you.
Most importantly, this book bravely digs into what’s often at the root of most ...