The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Part V

Design Your Content

Organizations and practitioners tend to jump into designing content before defining a strategy that clarifies what content users need and how it should support business goals. That’s not going to happen here because you defined your content purpose first! In Part V, I discuss how your content purpose guides how you determine what content to create or curate and how to organize and present it so that users can easily find and use it.

In each chapter, we’ll walk through an element of content design (prioritization, organization, definition, or specification), some methods for how you might accomplish and document it, and ideas for validating your work when applicable.

CHAPTER 12 Prioritize Based on Your Strategy

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