May 2023
Intermediate to advanced
337 pages
7h 19m
English
book
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
by Meghan Casey
Content preview from The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition
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Chapter 14
Define the Content Experience
The sitemap is finished (although it may continue to evolve). Now it’s time to contemplate how the people who need your website or other digital product will experience it. (We’re going to focus on websites throughout this chapter.)
Defining the experience considers the likely pathways people will take through your website and defines how content should be presented to support people’s needs along those pathways. Of course, we also need to consider that people can arrive at your site on any page and may not arrive at the right place for what they need.
In this chapter, you’ll learn ways to formulate and document your content experience. And then we’ll talk about how to test it with people who are candidates ...