The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, 2nd Edition

Part VI

Implement and Evolve

As I was sitting down to write this final section of the book, friend and content strategy godmother Kristina Halvorson sent me a brilliant blog post by Hilary Marsh, another content strategist who’s been at this a long time. It was a brilliant way to sum up what content strategy is and why it matters.

The article is titled “Your deliverables are not your content strategy” (contentcompany.biz/blog/your-deliverables-are-not-your-content-strategy). In the post, Hilary discusses the various types of documents and artifacts we put together as people who do content work. Most of them are included in this book. She goes on to say that the deliverables are not the most important work we do, and explains that the most important ...