Book description
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain
For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.
The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, Salesforce.com, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.
Table of contents
- Cover
- Title Page
- Copyright Page
- Contents
- Foreword
- Acknowledgments
- Introduction
- SECTION I What You Need to Know About the Membership Economy
-
SECTION II Membership Economy Strategies and Tactics
- 4 Build the Right Organization
- 5 Build an Effective Acquisition Funnel from the Bottom Up
- 6 Onboard Members for Success and Superusers
- 7 Start Simple with Pricing, but Leave Room for Flexibility
- 8 Incorporate “Free” as a Tactic, Not a Strategy
- 9 Use the Right Technology and Track the Right Data
- 10 How to Retain Members (and When to Let Them Go)
-
SECTION III Membership Organizations Come in All Shapes and Sizes
- 11 What You Can Learn from Online Subscriptions
- 12 What You Can Learn from Online Community Models
- 13 What You Can Learn from Loyalty Programs
- 14 What You Can Learn from Traditional Membership Economy Companies
- 15 What You Can Learn from Small Businesses and Consultancies
- 16 What You Can Learn from Nonprofits, Professional Societies, and Trade Associations
- SECTION IV The Membership Economy and Transformation
- Conclusion: How You Can Start Transitioning Today
- Glossary
- Notes
- Index
Product information
- Title: The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Author(s):
- Release date: March 2015
- Publisher(s): McGraw-Hill
- ISBN: 9780071839334
You might also like
book
Conscious Marketing: How to Create an Awesome Business with a New Approach to Marketing
In the modern economy, businesses must have heart The marketing industry is broken. Consumers are tired …
book
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, …
article
Fast-Track Data Monetization With Strategic Data Assets
Unlike traditional company assets that will deteriorate or be depleted over time, data can be reused …
article
The Future of Work Is Through Workforce Ecosystems
Today’s leaders are in need of best practices for dealing strategically and operationally with a distributed, …