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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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How to Retain Members (and When to Let Them Go)

My college roommate Elizabeth is a priest in the Episcopal Church. She posted a picture of herself on Facebook offering “Ashes to Go” to the faithful at the Arlington Heights train station, near Chicago, on Ash Wednesday 2014. How much easier can you make it for people to connect with their faith? Churches are increasingly providing extended hours for confession (or even offering confession online), child care, short and participatory family services, and prayer groups set up in specific neighborhoods.

Anything that adds to the effort required to engage with an organization reduces membership. ...

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