March 2015
Beginner
288 pages
5h 45m
English
book
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
Content preview from The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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What You Can Learn from Online Community Models |
Online community models might be the most radical of Membership Economy organizations. They are radical because there are no “products” as such. The product is the community and the content the community generates.
It’s important to understand how tricky it is to start this kind of organization, to police it, and to cultivate its healthy growth. These community models use new frameworks to enable connection with the people we know, as well as to discover new people with shared interests who can add value to our lives. As Allen Blue, cofounder of LinkedIn and one of the true pioneers of ...
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