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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
book

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter
March 2015
Beginner
288 pages
5h 45m
English
McGraw-Hill
Content preview from The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

FOREWORD

Belonging matters. Each of us yearns for the tribe: for the affiliations that will support us, protect us, define us, help us make sense of a complex and overwhelming world. Everyday conversation revolves as much as ever around belonging: Do you use an iPhone or Android? Are you a Millennial—or not? The one percent or the ninety-nine?

Belonging is powerful, so powerful it’s dangerous. It includes us, but makes us insular. It informs us, but makes us ignorant of other views. It makes a big world feel small and comfortable, for better and worse. Underlying Robbie Baxter’s book is a theme we have discovered at LinkedIn: Memberships only work when based on mutual respect and benefit. She talks about Gainsight, which reconceives Customer ...

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Publisher Resources

ISBN: 9780071839334