From Idea to Start-Up
Start-ups can have a very tough time with the Membership Economy because of the “chicken and egg” problem. They need a critical mass of members before they can provide value to the first member. Yet, many membership organizations have successfully navigated this challenge.
What too few entrepreneurs realize is how important it is to figure out all the details around pricing, value proposition, and customer acquisition and retention before they invest in growth. A compelling start-up offers something valuable on the first day. Or it needs to bring in a whole group of members at once. (Or both.)
To gain insights ...