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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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Use the Right Technology and Track the Right Data

If you had any question about how technology is penetrating our lives, consider the following statistics:

   image Ninety-one percent of all adults have their mobile phone within arm’s reach every hour of every day.

   image There are 6.8 billion people on the planet, and 4 billion of them use a mobile phone. Only 3.5 billion of them use a toothbrush.

    Every minute, 100 hours of video are uploaded ...

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