The Many Faces of the Membership Economy

Membership as an organizational structure has been around for a couple thousand years. Think of the Catholic Church or the medieval guilds.

The Membership Economy, however, is a new idea enabled by the technological transformation that is sweeping the world, a result of the personal computer, the Internet, social networks, user-generated content, smartphones, cloud computing, big data, and more.

Membership is the future of all business models, with an emphasis on formal, ongoing relationships. I believe it is replacing the transactional model, and organizations that don’t evolve will fail.

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