image

The Many Faces of the Membership Economy

Membership as an organizational structure has been around for a couple thousand years. Think of the Catholic Church or the medieval guilds.

The Membership Economy, however, is a new idea enabled by the technological transformation that is sweeping the world, a result of the personal computer, the Internet, social networks, user-generated content, smartphones, cloud computing, big data, and more.

Membership is the future of all business models, with an emphasis on formal, ongoing relationships. I believe it is replacing the transactional model, and organizations that don’t evolve will fail.

Get The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.