INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

À la carte services, 70–71

AAA, 129

AARP, 33

Access, ownership and, 17–19, 22–23, 211–219

Acquisition funnel. See Sales funnel

Acquisition phase, 106

Active churn, 109

ADDUP.org, 173

Adobe, 213–214

Advertising, 72–73

Aggregated analytics, 71–72

Airbnb, 225–226

Airlines, 37

All-you-can-eat model, 96, 151–153

ALS. See Amyotrophic lateral sclerosis

ALS Ice Bucket Challenge, 14

Amazon, 38, 217–219

American Express, 38, 48, 148–151

Amex EveryDay Credit Card, 149

Amyotrophic lateral sclerosis (ALS), 14

Ancillary products, 71

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