March 2015
Beginner
288 pages
5h 45m
English
book
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
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INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
À la carte services, 70–71
AAA, 129
AARP, 33
Access, ownership and, 17–19, 22–23, 211–219
Acquisition funnel. See Sales funnel
Acquisition phase, 106
Active churn, 109
Adobe, 213–214
Advertising, 72–73
Aggregated analytics, 71–72
Airbnb, 225–226
Airlines, 37
All-you-can-eat model, 96, 151–153
ALS. See Amyotrophic lateral sclerosis
ALS Ice Bucket Challenge, 14
American Express, 38, 48, 148–151
Amex EveryDay Credit Card, 149
Amyotrophic lateral sclerosis (ALS), 14
Ancillary products, 71
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.