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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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Introduction

I started writing this book, at least in my mind, about 10 years ago. I live in Silicon Valley and have been here for most of my life. For the past 13 years, I have been running a strategy consulting firm, and early on, most of my clients were Silicon Valley technology companies.

About 10 years, ago, I started working with Netflix. You’re probably familiar with that company. It’s the guys who created House of Cards and Orange Is the New Black, two of my favorite shows. But back then, they were known for being the online DVD rental subscription company. It took a lot of words to describe them, because their model was unlike anything out there.

Netflix used technology to dramatically improve the experience of renting movie DVDs. By ...

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