March 2015
Beginner
288 pages
5h 45m
English
book
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
Content preview from The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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Glossary |
To help clarify some of the terms in the book, here’s a brief glossary.
acquisition funnel: Also referred to as conversion funnel or demand funnel, this phrase refers to the customers’ journey from the moment of awareness to the moment they become a customer. Many organizations use the idea of an acquisition funnel to track how well their marketing activities are working to attract and engage prospects.
consumerization of the enterprise: A sales strategy to build relationships with individual employees until reaching critical mass and then reaching out to establish a relationship with the enterprise itself.
evangelists: Members who feel so strongly about products and services that they freely convince others to try to buy ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.