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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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Onboard Members for Success and Superusers

A membership organization wants—needs—its members to make a habit of stopping by, of participating. The organization needs a strategy and tactics to encourage members to make the visit a regular habit. This starts by bringing new members on board effectively.

I encourage my clients to optimize the onboarding process even before we start to think about the acquisition funnel. Member onboarding is a lot like employee onboarding, the process of bringing people into the organization. It includes providing a road map of what to expect and helping them be successful in getting up to speed. Just as ...

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