Here is the simple tool you'll use to plan and execute your marketing. See Figure 44.1.
Let's go through each part of the planner.
Write in today's date range.
The list on the right includes all of the communications actions discussed in this book. They're listed here for easy reference. Simply select one and drop it into a day to the left.
Now, write in this week's top revenue growth priorities. Think of this as open planning space. Use it for your major focuses for the coming week. Perhaps you want to gather testimonials. Or maybe you want to concentrate on following up on three major quotes. You might write in “throw together a starter list of customers and prospects.” Maybe you want to practice behaving more boldly and confidently with customers this week. Anything is fair game here.
Now, Monday through Friday, look at the list to the right, and write in one activity a day. Monday might be asking for a testimonial, and Tuesday can be communicating it. Wednesday can be asking the “did you know” question, and Thursday can be following up on a quote. On Friday, you might send a handwritten note.
Conversely, you might want to ask ...