Ron Alsop, a longtime writer and editor for The Wall Street Journal, is the author of the books The Wall Street Journal Guide to the Top Business Schools and The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset. He also has served as editor of the Journal's Marketplace page and its annual ranking of M.B.A. programs. He is a frequent speaker at conferences on the millennial generation, corporate reputation, and business education. A graduate of Indiana University, he lives in Summit, New Jersey, and can be contacted at www.thetrophykids.com.
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