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The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace by Ron Alsop

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1.3. BENETTON GENERATION

As more millennials move into the workplace, it's starting to resemble a Benetton advertisement of many colors and cultures. Because this is such an ethnically and racially mixed generation, it could signal major strides in diversifying the middle and upper management ranks of corporate America. In a study of U.S. college freshman trends, the Higher Education Research Institute at the University of California at Los Angeles found particularly sharp jumps in the proportion of Asian students, 8.6% in 2006, compared with 0.6% in 1971, and Latino students, 7.3%, up from 0.6%. Over the same period, the share of white students fell from 90.9% to 76.5%.

There is also a gender shift under way, with girls and young women accounting ...

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