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The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace by Ron Alsop

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9.2. CORPORATE CAREER SITES

Many companies are still focusing more on their own corporate careers Web pages than on social networking sites. That's wise, because millennials are indeed perusing them closely in their quest for the ideal job. The National Association of Colleges and Employers surveyed graduating students in 2007 and found that 81% said they frequently visited company Web sites, making it the most common job-search activity.

Jessica Foster's internship search illustrates just how significant recruiting Web sites have become in the battle for talent. The law student at Washington University in St. Louis spent hours combing law firms' Web sites. "I spent at least an hour on each firm's Web site to see their different practices and ...

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