7.3. CORPORATE CONNECTIONS

By the time they reach the workplace, millennials like Kull and Lach expect companies to give them on-the-job access to the same technologies they used in college and have long enjoyed in their personal lives. That, of course, presents a big challenge for many companies, but gives some employers, particularly in the technology field, a distinct advantage in recruiting this generation. Such companies as Google Inc., Microsoft Corp., Apple, and IBM can meet this generation's high-tech networking needs much better than many other industries.

At IBM, for example, millennials like Jaclyn DeCicco, the young university relations specialist, revel in all the technology and social networking connections at their fingertips. ...

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