11.1. CHARITY BEGINS—IN COLLEGE

For some millennials, it's college or graduate school that really awakens their social consciences. Segun Olagunju experienced his moment of revelation in his senior year at the University of North Carolina. A course that dealt with "the dark side of globalization really opened my eyes to another side of business beyond making profits," he says. Now Olagunju, who moved with his family from Nigeria to the United States at the age of seven, hopes to return to Africa and work with banks or consultants that support small businesses there. "I know now that I want to help bring about change in Africa," he says. "It was really North Carolina that introduced me to such possibilities with their focus on social responsibility ...

Get The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.