Chapter 4. Take Your Parents to Work
Employer alert: helicopter parents are whirring into the workplace. They could show up anytime, and they're butting into everything from job interviews to performance evaluations. Some are even accompanying their children to the office after they're hired.
That's what happened when Ogilvy Public Relations Worldwide in New York City invited employees' parents to spend a day at the office to get to know the firm and see just what their kids do all day to earn their paychecks. For starters, parents received a primer on PR techniques because many people mistakenly believe advertising and PR are one and the same. They also learned more about Ogilvy's own business and clients, participated in a brainstorming session, ...
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