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The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace by Ron Alsop

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9.6. TARGETING PRE-COLLEGE TEENS

Although companies are most concerned about attracting college, law, M.B.A., and other graduate school students to fill their talent pipelines, a few farsighted recruiters are even reaching out to younger millennials in middle schools and high schools. That's because achievement-oriented millennials are making career plans earlier than ever. Research studies commissioned by Deloitte & Touche revealed that nearly half of 12- to 14-year-old students have started to think seriously about careers. By the time they're 17 or 18, many are locked into a career path. But business careers are seldom on the young millennials' radar screens. To Deloitte's dismay, only 2.3% of 12- to 18-year-olds surveyed showed interest ...

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