Timing for Animation, 40th Anniversary Edition, 3rd Edition

Editing for Internet Programs

Today many people around the world experience animation not in a theater, but on a handheld computer or phone. This form of downloadable film has opened a brave new world to short film production (Fig. 79). Because of the immediacy of the medium, only the most cutting-edge and cleverest ideas reach the largest audiences, and that in the blink of an eye. To tap this audience, the filmmaker needs to be shrewd with their resources. You can’t waste time on elaborate set-ups or subtle interplay of dialogue. Your target audience is probably viewing in an open, noisy place and has a short attention span. Small, visceral bits delivered with simple designs and staging will read better than a widescreen baroque spectacle. ...