When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
by Rick Tocquigny, Andy Butcher
Epilogue by Ed Artzt, Former CEO
I hope you enjoyed this book about the importance of core values to Procter & Gamble’s (P&G’s) success. It is the only book about P&G that examines the way P&G’s employee alumni experienced their own personal transformation from trainees to successful managers. In each case, the resulting bond inspired by P&G’s unique culture has led to a lifetime of values to live and work by, in addition to lasting friendships with colleagues. The underlying theme that emerges is clearly that P&G is all about people and values, and it always has been. P&G’s values go back to the principles of “just and right dealings” upon which William Procter and James Gamble built the company in 1837, one hundred seventy-four years ago. Each ...
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