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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
book

When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

by Rick Tocquigny, Andy Butcher
January 2012
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 42m
English
Pearson
Content preview from When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

15. Brad Casper

Like high-wire walkers, transformational leaders must be able to balance two sides to successfully navigate the thin line across a chasm of change. They need to be enough of an outsider to see things in a new way, and enough of an insider to know how to communicate those insights effectively to people potentially threatened by change. Brad Casper, a Procter & Gamble (P&G) employee from 1985–2001, mastered this navigational art in his nine years leading some of P&G’s noted expansion in Asia. There he developed the nature of what he calls being a “cultural chameleon,” characterized by an ability to blend in and practice situational leadership in new situations and new cultures. That Casper thrived so long in a region that had previously ...

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Publisher Resources

ISBN: 9780132905343Purchase book