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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies
book

When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

by Rick Tocquigny, Andy Butcher
January 2012
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 42m
English
Pearson
Content preview from When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies

19. John Costello

The main principles that have guided John Costello through a varied business career were shaped during a season at Procter & Gamble (P&G) in which, appropriately, the company had to comb out some of its own long-held essentials. The reflection and refocusing were prompted by a major effort to breathe fresh life into what had for long been one of P&G’s flagship brands, Head & Shoulders shampoo. By the time Costello was appointed Brand Manager in the mid-70s, and charged with helping lead the turnaround, the shine had gone off. Head & Shoulders’ anti-dandruff properties had earned it top market share following its introduction in 1961, but the world and hair care changed in the next decade-and-a-half. People were showering more ...

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Publisher Resources

ISBN: 9780132905343Purchase book