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When Core Values Are Strategic: How the Basic Values of Procter & Gamble Transformed Leadership at Fortune 500 Companies by Andy Butcher, Rick Tocquigny

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25. Dean Butler

When most people leave an organization, they move on with their lives and typically leave their past company in their rearview mirror. For Dean Butler, the positive working experience, training, mentoring, and values instilled in him at P&G propelled him forward to lead incredible change in the optical industry. Dean founded Lenscrafters in 1983, and within only four years, it became the world’s largest optical retailer. Butler leveraged the Procter & Gamble (P&G) value of challenging the status quo to redefine the vision care industry. Instead of focusing on adapting to external trends, he led a renaissance movement in the eye care industry where his teams shaped external trends over time. They were the very first optical retailer ...

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